News that Warner Music bid to join the ranks of Zynga
Foreign media reports, Warner Music want to sell all or part of its assets, has been demonstrated for at least six bidders, the first seven are surfacing: Zynga social gaming giant has joined the ranks of the bid, to be in the Warner Music the business of sharing and virtual goods into the social element.
Zynga recently rose to 10 billion U.S. dollars of valuation, as the company has conducted several rounds of large-scale financing, strong financial strength to promote its further growth. Future music business is expected to become part of the company’s business. Zynga, vice president of business development Jess Keeding told the “Wall Street Journal”, the company believes the business will enable Warner Music FarmVille established around the farm business of the game occurred “fundamental change.”
Analysts believe that Warner Music’s business with Zynga’s games to further promote the sale of virtual goods, such as the purchase of 5 games in two FarmVille virtual tractor, to be free artist album. Facebook virtual currency to buy or use the album artist, and then add it to your own social network interaction with friends
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